Establishing a New Digital/Virtual Product Development Process in Design Education
نویسنده
چکیده
Industrial Design lies at the interface between the aesthetic elements of styling and appearance, and the innovation which is driven by science and technology. It requires the application of knowledge from a multiplicity of interdependent disciplines. The teaching Industrial Design of at our university, favours the heuristic approach taking inspiration from the natural world[1], the creation of virtual models, and the optimisation of design through repetition, as well as empirical testing of the Gestalt finding. Creative intuition drives students’ work at the university – based on knowledge, experience and skills – giving rise to strategic conceptual ideas, to be followed by preliminary design concepts and training in new, cutting edge product development processes.
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